Founders Profile

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Steve Sue is the product of an oddly-matched education in art (BA, UCLA) and law (JD, UC Berkeley). Through a career that careened across hospitality, retail, entertainment and technology, he became known as “The Story Guy.” Steve recalls, “Early on, I was known as a guy who both ‘got’ business and could draw pictures. So I’d get hired to work brainstorming sessions. My job was to doodle everyone’s ideas into pictures. When I succeeded, I was a rock star. When the ’90s recession hit, fewer people were invited to sessions so eventually I’d be asked to just come up with ideas on my own.” Steve has been lucky enough to travel the world and touch many industries but he recently retired to a tropical island to hunker down on creating www.bizgym.com a unique online "Idea Bank" application designed to empower anyone to make a big idea into a business. Steve also is the president of StoryManager, Inc., a boutique consulting firm that offers business strategy and story consulting services including web, print & video production.

Prior to his current pursuits, Steve was the Lead Conceptualist for Steelman Partners in Las Vegas specializing in the creation of mega casino resorts around the world. Steve’s background also includes being the founder and president of Bedrock Companies which featured Steve’s works in corporate branding (Chevron, McDonald's, Skyy Vodka, CPK, Proctor & Gamble), websites (City of Oakland, Carmen San Diego product line), software (Autodesk Impressions Software), film (Sister Act II, When a Man Loves a Woman, Harry Potter openings), live entertainment (Kristi Yamaguchi's Golden Moment Ice Shows, String Cheese Incident productions), corporate gala productions for countless fortune 500 companies (Adobe, Siebel, LSI, Veritas, Broderbund) and theme environments (Wonderful World of OZ, Gameworks, Downtown Disney).

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